An excellent pay per click advertising management begins with proper keyword research. Many companies use Adwords for attracting customers, but few really achieve success using their campaigns. Truth be know, most folks advertising on bing probably fail. Why? Because they aimed to advertise without researching what their clientele are in fact looking for. They neglected to do proper niche research.
First let’s define the phrase “keyword research”. Many newbies to the web mistakenly think the word “keyword” is definitely one (1) word. Well, it may be, but normally it is not. If you hear the saying “keyword” think “key-phrase” instead because normally most keywords are actually “phrases” that someone is typing into a search engine and discover something.
So where is the best place to start your niche research? The solution can be right beneath your own nose. Chances are the best place to start a prosperous Google AdWords campaign is always to look all on your own website. There are certainly two places on your website to begin. First, glance at the site itself. What keywords are you presently optimizing for? In other words, what words are you presently using on your own site that creates the normal user know they have come off to the right place.
You may be a car accident attorney that practices several states in the Southeast. If so, wouldn’t it appear sensible to have the keyword phrase “accident attorney” and “southeast” in prominent positions on your site? And if that is the situation, then shouldn’t you be bidding on keyword phrases that come with the term “accident attorney” and in addition “southeast?”
Another place to begin niche research is to look in the not-so-obvious place, and that is certainly in your server. Most hosting companies use a software interface containing many useful programs and tools included in it. As an example, many hosting companies like HostGator and SiteGround work with an interface called CPanel. CPanel carries a useful software tool called Awstats. Awstats collects collects much information about the targeted traffic to your sites. In many cases not only will you see 74dexgpky sites that arrived on the site from, but also which keywords they used to look for your business. This information is invaluable.
I would personally bet that more than 95% of the users of AdWords don’t access this information. If an individual customer found your web site employing a particular keyword phrase, doesn’t it appear sensible to invest in that exact keyword (provided that you consider it to be a keyword that may be pertinent for your business)? If you don’t realize how to take advantage of this tremendously valuable information already on your hosting server, then ask your hosting company or even a techie to provide you it. It takes only one minute or two to gain access to, although the information might be invaluable.
There are lots of more tactics for your doing proper market and keyword research, including legally spying on the competitors. What? You don’t realize how to legally spy on the competitors and swipe a selection of their best performing keywords for your? In such a case, what you don’t know about operating a successful Adwords campaign can actually hurt you.
There are many paid and free resources online that will educate you about doing proper niche research. Take time to learn them and when you don’t hold the time, then pay someone with experience with AdWords campaign management to deal with your Google AdWords campaign for you.