They are all good questions, especially when the inquiring party is paying medical marketing agencies to promote a web site and attract visitors (and ultimately new patients). The situation? Answers to simple SEO questions tend to be greater than a little complicated.
Search engines like yahoo are remarkably sophisticated systems. Note the application of the term “system.” Many individuals often imagine search engines as some kind of computer device that looks at the Internet inside a nanosecond and returns an immediate reply to a web searcher’s query.
That’s hardly the way it is. Instead, search engine listings require notably intricate computer software, data centers and networking which costs billions of dollars.
Today, doctors depend increasingly on search engine listings to assist them find new patients. Because of the growing influence from the Internet on the business of medical, we’re dedicating a series to untangling the complexity of online search.
We’ll prevent the really geeky stuff but hopefully provide an adequate amount of the basics to the health care professional simply wanting as a better manager. Let’s start out with this installment in the first rule of SEO.
The only exception to the statement is that if you work with Google or any other google search. For the remainder of us, SEO is around information quality.
Search engines use software to analyze all 250 million-plus websites on the Internet, using something called robots or spiders to “crawl” the websites. In a process called indexing, these robots gather, analyze and store anything they find right into a database.
The Google database – stored on over a million computer servers worldwide – is what you, the world wide web searcher, consider each and every time you perform a Google search.
Google, king of Internet search
We’ll focus here on yahoo because approximately three of four Internet searchers use that particular google search. This is certainly regarding the only computer stuff any medical marketer or doctor may wish to learn about Google:
Google crawls greater than 20 billion websites daily, according to Wired magazine.
Google handles approximately 3 billion searches daily.
Google uses an extraordinarily complex, ever-changing algorithm to rank pages for virtually any particular Online search term, whether it’s “skin cancer,” “dislocated finger” or “common cold.” The algorithm is perhaps one of the most closely guarded trade secret on earth.
The Google algorithm assesses more than 200 “signals” to be able to rank a page, says spokesman Matt Cutts. “The secret sauce is with the blending of the signals.”
Google keeps all of its data inside an unknown amount of data centers worldwide, each typically costing around $600 million to build and contain up to 50,000 servers. The reason being search engines have an incredible number of small databases, each focused on a keyword topic. This will make it easier so they can retrieve dexhpky73 in fractions of a second.
Okay. End of the techy stuff. We simply cite these statistics in hopes of endowing feelings of humble respect for which we consider the greatest human invention ever: the world wide web online search engine.
Otherwise, the project of improving search-engine rankings is focused on the standard of information about each web page.
Google’s 200-plus signals include factors for example the page’s content, title, any keywords in headlines on the page, proximity of keywords to one another on that page, the page URL (website address) and PageRank, a Google way of measuring the number of other website pages link inward for that particular page.