They are saying that green is definitely the new black. But don’t for a moment think that finding color inspiration by nature starts and ends with all the color green! Becoming environmentally friendly definitely holds great potential, especially when you consider just how far this movement can go towards protecting nature and all its beauty. Nevertheless the degree in which color might be inspired naturally extends well beyond shades of green.
It’s diversity makes nature a never-ending supply of inspiration for first time ideas and strategies to choosing color. Stop and think for a moment from the sheer selection of natural landscapes that can be found across the world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a vacation to your neighborhood farmer’s market are common places with colors inspired by nature.
Most of the time nature’s hues don’t shock or invigorate. Instead, colors inspired by nature are comfortable, inviting, and pleasing towards the eye. Subconsciously, we expect naturally-occurring color combinations to become like that because we’re accustomed to seeing those colors together either naturally or when using the Pantone Formula Guide Solid Coated. Think earth tone browns and shades of blue that remind us of the earth and sky.
Stretch your imagination and focus on the way color combinations seen in nature change with the changing seasons. Picture a green tree-covered mountain range that turns into brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white during the winter.
Now take that same rolling hill filled with flowers and imagine the actual way it changes not from season to season, but day by day. Picture in your mind those vivid floral colors awash in shades of gray being a fierce thunderstorm approaches. Observe how even daily variations in the weather can trigger new bursts of color inspiration?
The next occasion you’re attempting to find the right color combination for your fashion or graphic designs, a client’s brand, or the launch of your new product that promises to save the earth, let nature inspire you. It’s everywhere you gaze regardless of whether you’re sitting in the midst a concrete jungle. Once you’ve learned that perfect nature-inspired scene, matching those colors is not difficult using your Pantone color system!