Have you heard stories about legendary online entrepreneurs who hit it big after getting a #1 rank in several popular search engines? You most likely wondered exactly what it would take that you can achieve that elusive #1 spot in the major search engines result pages (SERPs). Search Engine Marketing (SEO) plays a vital role in making sure that your company gets the best possible search engine ranking, which can lead to increased sales to your online company.
Search engine optimization is the method of modifying web page content and meta-information to enhance the search engine ranking in the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and outline meta-tags), plus the internal (links between pages on a single site) and external (links between pages on different sites) link structure of a web site.
Impact of High Online Search Engine Rank on Sales
Internet market research estimates that between 70% and 90% of online shoppers use search engines to discover a specific services or products. Let’s examine factors that influence sales to find out how search engine optimization marketing 1on1 chesapeake can increase your revenues.
Three metrics must forecast online sales: the standard ticket, the conversion rate, and the amount of internet site traffic:
* The standard ticket is the amount of money spent with a customer on a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands of dollars), while bookstores have low average tickets (tens of dollars).
* Internet Site traffic is measured by the amount of site visitors, typically expressed as the volume of page views a month.
* Conversion rate is the amount of sales divided by the volume of page views each month, expressed being a percentage.
Let’s examine an illustration. The Best Taupe Widget (UTW) store comes with an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views each month. The estimated monthly sales are $2,500 ($25 average ticket * .02 conversion rate expressed like a decimal * 5,000 page views each month). Achieving a very high internet search engine rank will increase the number of page views, and so increase sales. In this example, if traffic doubles to ten thousand page views on a monthly basis, UTW’s monthly sales should (approximately) be used as well (to $5,000).
Understand that a high search engine rank will produce a measurable increase in traffic only if you find significant marketplace desire for taupe widgets as well as your site appears within the first thirty search results.
However, search engine optimization will not be likely to produce measurable results when there is minimal requirement for taupe widgets. The #1 spot searching engine result pages will not be particularly impressive only if a couple search for “taupe widgets” each month.
Role of Keywords in Search Engine Optimization
Keywords are words or phrases users provide to look engines to find information. Search engines like yahoo examine page content to find out whether a particular page is applicable for a particular search word or phrase. Thus, effective keyword selection is among the cornerstones of search engine optimization.
Each keyword is characterized by supply (quantity of search engine result pages) and demand (number of searches). The most effective way to boost google search rank is to select keywords which have favorable supply-demand characteristics; that may be, ones having a relatively sought after as well as a relatively low supply. It is a lot more challenging to improve the major search engines position of your page on a high supply, competitive keyword.
Good keywords should be connected to your product or service line, together with your line of business. A #1 rank for “navy widgets” is worthless when you sell taupe widgets exclusively. A possible customer will see your page, quickly realize that you don’t sell any navy widgets, and promptly go elsewhere. Ultimately, the conversion rate for irrelevant google search hits is not far from zero.
Choosing a collection of target keywords is the first task in search engine marketing. Another step is using them in your body, title, headings, and meta-tags of the page.
Add the target keywords inside the text in the page. Don’t go crazy, though — the keywords should fit smoothly into the surrounding text. Search engines like google use several strategies to detect excessive keyword density, or way too many keywords stuffed into very little supporting text, and may reduce the rank accordingly. A page has too many chespeake when they interfere with the typical flow of the text on the page and seem to be glaringly unnatural
The title tag should contain information that describes the page. If you do not run a multi-national conglomerate that is already a household name, your company’s name is not really a descriptive title. Most search engines like google take advantage of the title tag since the first type of your listing in the major search engines result pages. Attempt to make the title tag say “click me” to a prospective customer. “Superior taupe widgets – 50% off every single day” is an excellent page title, while “Ultimate Taupe Widgets, Inc.” is not really.
Incorporate keywords in to the headings in the page, and also into emphasized sections (bold or large text). Though search engines are de-emphasizing descriptive meta-tags, include keywords with them nevertheless. The description meta-tag needs to have a precise description of your page, and the keywords meta-tag should contain some keywords (separated by commas) that list key concepts mentioned about the page.